ATFX Partners with The Duke of Edinburgh Cup

Story Highlights

• ATFX returns as The Duke of Edinburgh Cup’s official partner for a record-breaking 7th year.
• Cape Town, South Africa, gears up to host the prestigious qualifying event for the first time.
• The tournament empowers youth charities worldwide, with over £5.3 million raised to date.

The fairways of Cape Town, South Africa, are set to witness a unique confluence of sporting excellence and charitable purpose. Forex brokerage giant, ATFX, has once again joined forces with The Duke of Edinburgh Cup, this year marking their seventh consecutive year as the official partner.

A Legacy of Giving Back

Established in 2000, The Duke of Edinburgh Cup has transcended borders, evolving from a UK-based tournament to a global phenomenon. The event boasts a remarkable fundraising record, having amassed over £5.3 million for youth-oriented charities across 24 countries. Each participating nation crowns a champion who then competes for ultimate glory in the World Finals held in England.

Last weeks excellent event at the Thai Country Golf Club with 120 participants raised around £30k for children’s charities @ATFX_UK – well done to everyone involved 🏌️‍♀️⛳️🏌️‍♂️ pic.twitter.com/6vbGkrwZcl

— The Duke of Edinburgh Cup (@TheDoECup) July 18, 2023

A Passion for Youth Development

ATFX’s unwavering support for the Cup stems from a shared commitment to empowering young people. Weems Chan, ATFX’s Global Head of Marketing, expressed his enthusiasm, “We are excited to once again partner with the Duke of Edinburgh Cup 2024, and the first time in Cape Town, South Africa. For the past six years, ATFX has been a proud supporter of this wonderful event, which raises funds to help young people and children in need in different countries and has gone towards making a real difference in their lives.”

He further emphasized the honor of being associated with an initiative championed by HRH Prince Edward, Duke of Edinburgh, who embodies the spirit of community service and youth development.

The Beautiful Game Meets Charity

The tournament format adheres to a Stableford scoring system with handicaps, ensuring a level playing field for golfers of varying skill levels. National qualifiers, fully sponsored by the event, get to experience an unforgettable week-long finale. This includes a welcome reception, three rounds of competitive golf, and a prestigious prize-giving ceremony held at the iconic Windsor Castle.

Beyond the Green: A Global Commitment

Forex brokerage giant’s partnership with The Duke of Edinburgh Cup extends beyond mere sponsorship. The company, with its global presence, actively supports communities worldwide. Their belief in nurturing the next generation resonates deeply with the Cup’s core mission.

The 2023 Turkey Qualifiers, held in October, stand as a testament to this synergy. ATFX’s Chairman, Joe Li, and Managing Director, Wei Qiang Zhang, actively participated in the event held at Antalya’s Gloria Golf Club. Significantly, the qualifiers raised funds for children and young adults impacted by the devastating earthquake that struck Turkey earlier that year.

The 2024 edition, with Cape Town as its inaugural host, promises to be a spectacular display of golfing prowess intertwined with a powerful message of youth empowerment. This long-standing partnership between Forex brokerage giant and The Duke of Edinburgh Cup sets the stage for another year of impactful fundraising and creating brighter futures for young people across the globe.