XTB Partners with Zlatan Ibrahimović as New Brand Ambassador

XTB Limited a fast-growing financial trading instruments provider based in London has declared renown footballer Zlatan Ibrahimović as its new global brand ambassador. This will be a landmark year for XTB as the partnership was signed at the beginning of their anniversary year as well as the company changing their logo. This relationship is expected to further expand XTB’s brand recognition around the world, and Zlatan personally will help launch a media campaign in several countries.

Zlatan, charismatic celebrity well-promoting himself not only on football fields, but also in media, has the perfect combination of charisma, discipline, and the international experience. With over 120 million followers in social media, he will contribute to promotion of XTB service in 14 countries in Europe and beyond. This campaign is both digital and printed and is set to see TV adverts go live in markets such as Poland, Slovakia, and Portugal this September.

XTB’s Chief Executive Officer, Omar Arnaout, said he was thrilled to cooperate with the famous footballer, as the company joined the fintech industry, mentioning that both he and Zlatan know what it means to fight for success. ‘The passion of Zlatan is our path for the last 20 years,’ Arnaout said commenting on the cooperation, adding that it will bring the company to the new level.

It is also important to note that XTB has not been making its first steps towards sports partnerships. The fintech has associated earlier with such sports celebs as Iker Casillas, Conor McGregor making a stronger statement that it is one of the leading financial trading and investments.

Which then brings attention to their new slogan ‘’Where your money work’ As the professional footballer Zlatan Ibrahimović joins XTB.

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